{"id":10636,"date":"2023-05-12T13:43:01","date_gmt":"2023-05-12T11:43:01","guid":{"rendered":"https:\/\/patrick-fontaine.com\/blog\/?p=10636"},"modified":"2025-10-16T13:43:49","modified_gmt":"2025-10-16T11:43:49","slug":"beacon","status":"publish","type":"post","link":"https:\/\/patrick-fontaine.com\/blog\/2023\/05\/12\/beacon\/","title":{"rendered":"Beacon"},"content":{"rendered":"\n<p class=\"has-text-align-center has-small-font-size\">Identit\u00e9 visuelle, UI design, logiciel<br>copyright Beacon App.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Le client<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-abceabcf wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-drop-cap has-medium-font-size\">Un phare pour affronter les r\u00e9cifs dangereux de la campagne publicitaire.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Beacon est une nouvelle application destin\u00e9e aux services marketing pour les <strong>aider<\/strong> dans la gestion de leurs campagnes de display digital&#160;: banni\u00e8res, notifications, pop-in, publicit\u00e9s cibl\u00e9es. C\u2019est le <strong>compagnon id\u00e9al<\/strong> des traffic managers.<\/p>\n\n\n\n<p>La soci\u00e9t\u00e9 Beacon App. cherche \u00e0 se <strong>distinguer <\/strong>de ses concurrents \u00e0 la fois en terme de <strong>fonctionnalit\u00e9s <\/strong>et en terme de <strong>design<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"541\" src=\"https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2025\/10\/beacon_logo.webp?resize=525%2C541&#038;ssl=1\" alt=\"\" class=\"wp-image-10649\" srcset=\"https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2025\/10\/beacon_logo.webp?w=875&amp;ssl=1 875w, https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2025\/10\/beacon_logo.webp?resize=291%2C300&amp;ssl=1 291w, https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2025\/10\/beacon_logo.webp?resize=768%2C791&amp;ssl=1 768w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Une identit\u00e9 douce<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-abceabcf wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:66.66%;flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"263\" src=\"https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2018\/03\/beacon_2.jpg?resize=525%2C263&#038;ssl=1\" alt=\"\" class=\"wp-image-361\" srcset=\"https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2018\/03\/beacon_2.jpg?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2018\/03\/beacon_2.jpg?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2018\/03\/beacon_2.jpg?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2018\/03\/beacon_2.jpg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2018\/03\/beacon_2.jpg?w=1575&amp;ssl=1 1575w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:33.33%;flex-basis:33.33%\">\n<p class=\"has-drop-cap\">Destin\u00e9 \u00e0 <strong>\u00eatre utilis\u00e9 quotidiennement<\/strong>, Beacon a une identit\u00e9 \u00e9pur\u00e9e toute en <strong>douceur<\/strong> gr\u00e2ce \u00e0 une association d\u2019un graphisme <strong>vectoriel<\/strong> et <strong>traditionnel<\/strong>. Ce m\u00e9lange artistique le rend <strong>unique<\/strong> et le <strong>distingue<\/strong> des autres outils du domaine.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Une interface utile<\/h2>\n\n\n\n<div class=\"wp-block-columns petiteSection is-layout-flex wp-container-core-columns-is-layout-abceabcf wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:50%;flex-basis:50%\">\n<p class=\"has-drop-cap\">Beacon c\u2019est avant tout <strong>un assistant<\/strong> pour faciliter la vie de ses utilisateurs. De la cr\u00e9ation de campagne, sa gestion, \u00e0 la g\u00e9n\u00e9ration de rapports pour en retirer les meilleures conclusions et devenir le <strong>plus efficace<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:50%;flex-basis:50%\">\n<p>En un clin d\u2019\u0153il, les <strong>informations essentielles<\/strong> ressortent. Les fonctionnalit\u00e9s permettent de modifier, archiver, cr\u00e9er \u00e0 la vol\u00e9e des campagnes compl\u00e8tes rapidement.<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"326\" src=\"https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2018\/03\/beacon_3.jpg?resize=525%2C326&#038;ssl=1\" alt=\"\" class=\"wp-image-362\" srcset=\"https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2018\/03\/beacon_3.jpg?resize=1024%2C636&amp;ssl=1 1024w, https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2018\/03\/beacon_3.jpg?resize=300%2C186&amp;ssl=1 300w, https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2018\/03\/beacon_3.jpg?resize=768%2C477&amp;ssl=1 768w, https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2018\/03\/beacon_3.jpg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/patrick-fontaine.com\/blog\/wp-content\/uploads\/2018\/03\/beacon_3.jpg?w=1575&amp;ssl=1 1575w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>UI design du logiciel Beacon.<\/p>\n","protected":false},"author":1,"featured_media":10644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[169],"tags":[8,166,24],"class_list":["post-10636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphisme","tag-graphisme","tag-identite-visuelle","tag-ui-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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