{"id":10870,"date":"2025-11-04T11:27:19","date_gmt":"2025-11-04T10:27:19","guid":{"rendered":"https:\/\/patrick-fontaine.com\/blog\/?p=10870"},"modified":"2025-11-04T16:38:52","modified_gmt":"2025-11-04T15:38:52","slug":"smart-games","status":"publish","type":"post","link":"https:\/\/patrick-fontaine.com\/blog\/2025\/11\/04\/smart-games\/","title":{"rendered":"Smart Games"},"content":{"rendered":"\n

Jeu de soci\u00e9t\u00e9, \u00e9veil, jeunesse
copyright Smart Games<\/p>\n\n\n\n

Le client<\/h2>\n\n\n\n
\n
\n

Smartgames est un pionnier du jeu de soci\u00e9t\u00e9<\/strong> pour enfant<\/strong>. Son domaine est de faire creuser les m\u00e9ninges des jeunes joueurs<\/strong>. David me contacte pour l’aider \u00e0 convaincre <\/strong>les visiteurs du FIJ de Cannes<\/strong><\/mark>, que Smartgames n’usurpe pas sa place de leader.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
\n

J’ai d\u00e9j\u00e0 travaill\u00e9 avec David pour le jeu Althing <\/strong>\u00e9dit\u00e9 chez Studio Twin Games (j’en parle en d\u00e9tails sur cette page<\/a>). Mais cette fois, c’est avec sa casquette de technico-commercial chez Smartgames qu’il revient vers moi.<\/p>\n<\/div>\n\n\n\n

\n

Pour en savoir plus sur Smartgames<\/strong> : le site officiel<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

La commande<\/h2>\n\n\n\n
\n
\n

Le FIJ (Festival International du Jeu) de Cannes 2023 approche \u00e0 grand pas et il veut convaincre <\/strong>rapidement et efficacement du potentiel <\/strong>de ses jeux aux professionnels <\/strong>du salon.<\/mark><\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Il me demande de travailler sur des fiches produits<\/strong> imprim\u00e9s, reli\u00e9s et facilement manipulables.<\/mark> J’ai donc trois imp\u00e9ratifs :<\/p>\n\n\n\n

    \n
  • respecter la charte <\/strong>de Smartgames ;<\/li>\n\n\n\n
  • mettre en avant<\/strong> les produits sur un format r\u00e9duit (A5 recto-verso pour chaque fiche) ;<\/li>\n\n\n\n
  • il y a pr\u00e8s de 100 fiches diff\u00e9rentes, je dois donc \u00eatre rigoureux pour que la maquette s’adaptent \u00e0 tout les produits et leurs sp\u00e9cificit\u00e9s<\/strong>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \n
    \"\"
    Apr\u00e8s quelques wireframes (maquettes sommaires mettant en valeur la structure), on se fixe sur la mise en page qui est la plus coh\u00e9rente.<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
    \n

    Le dernier point implique beaucoup de choses \u00e0 prendre en compte. En effet, il peut y avoir des changements de derni\u00e8re minute sur la maquette et je ne pourrais <\/strong>pas faire le changement sur les 100 fiches une par une. Il y a aussi le fait que je ne peux pas raisonnablement concevoir <\/strong>les 100 fiches individuellement sans d\u00e9passer le calendrier d\u00e9j\u00e0 serr\u00e9. Le FIJ est un \u00e9v\u00e9nement important, Smartgames ne peut pas se rater sur une date aussi importante. C’est donc \u00e0 moi de proposer des solutions coh\u00e9rentes<\/strong>.<\/mark><\/p>\n\n\n\n

    Heureusement avec David, on r\u00e9fl\u00e9chit \u00e0 une mani\u00e8re d’automatiser <\/strong>la conception des fiches via ses pr\u00e9cieuses donn\u00e9es <\/strong>et mon expertise <\/strong>dans les logiciels de mise en page.<\/p>\n<\/div>\n<\/div>\n\n\n\n

    \n
    \n

    On g\u00e9n\u00e8re pr\u00e8s de 100 fiches produit via une maquette intelligente<\/strong>.<\/mark> Les donn\u00e9es soigneusement class\u00e9es et intitul\u00e9es de David sont inject\u00e9es dans la mise en page<\/strong> : textes, photos, logos, QR codes sont appel\u00e9 dynamiquement <\/strong>pour chaque produit.<\/mark><\/p>\n\n\n\n

    Gr\u00e2ce \u00e0 une r\u00e9flexion <\/strong>en amont, on s’\u00e9vite du temps perdu. On a m\u00eame un peu d’avance. Parfait ! On peut donc se permettre d’affiner <\/strong>les fiches en fonction des retours des \u00e9quipes de Smartgames.<\/p>\n<\/div>\n\n\n\n

    \n
    \"\"<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

    FIJ 2025<\/h2>\n\n\n\n
    \n
    \n
    \"\"<\/figure>\n<\/div>\n\n\n\n
    \n

    Deux ans plus tard, David veut de nouveau passer par moi pour impressionner <\/strong>les clients du FIJ 2025.<\/mark> Avec son \u00e9quipe, il pr\u00e9voit des mini-jeux<\/strong> pour laisser un souvenir \u00e0 leurs visiteurs. Des \u00e9nigmes, des probl\u00e8mes qui rappelleront les points forts<\/strong> des jeux Smartgames. Cette fois, c’est en tant qu’illustrateur<\/strong> que je suis demand\u00e9.<\/mark><\/p>\n<\/div>\n<\/div>\n\n\n\n

    \n
    \n

    Pour assister ses clients, des visuels sont demand\u00e9s :<\/p>\n\n\n\n

      \n
    • une carte d’un archipel ;<\/li>\n\n\n\n
    • un \u00ab\u00a0\u00e9corch\u00e9\u00a0\u00bb de maison.<\/li>\n<\/ul>\n\n\n\n

      Ces illustrations <\/strong>devront \u00eatre remplis de clins d\u2019\u0153il<\/strong> aux produits phares de Smartgames : Le Petit Chaperon Rouge Deluxe, Les Trois Petits Cochons, Camelot Jr., etc. Une mani\u00e8re ludique <\/strong>et humoristique <\/strong>de promouvoir les produits Smartgames.<\/mark><\/p>\n<\/div>\n\n\n\n

      \n
      \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n
      \n
      \"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

      Conception de maquettes et illustrations \u00e9v\u00e9nementielles pour SmartGames.<\/p>\n","protected":false},"author":1,"featured_media":10882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[169,156],"tags":[25,8,166,15,161,24],"class_list":["post-10870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphisme","category-illustration","tag-digital-painting","tag-graphisme","tag-identite-visuelle","tag-illustration","tag-jeunesse","tag-ui-design"],"yoast_head":"\nSmart Games - 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